Thu Jul 27 12:09:15 PDT 2006

NRM for LDS Leather

Cagey people make me nervous. Acting like you have a secret is usually not the way to inspire trust in one's potential customers. True enough, but let's talk cases here.

I called the LDS Leather Company today, wanting to find out about their "service dog etiquette" and "service dog information" cards. They don't have any examples up on their web site, and I wanted to find out how they differ from the 500 Service Dog Cards I already have from SitStay.

The woman who answered the phone wouldn't give me a straight answer about the content of the cards, except to say that one set was intended for the general public, and one set for business. Well, yeah, but do they say what I would want them to say? "Buy a pig in a poke and find out," seems to be this vendor's attitude.

I'm reasonably happy with the SitStay cards, but disagree with one of the "allowable questions" contained on the inside flap. It's not that the information is wrong, per se; it's just that I try to discourage people from asking detailed, task-based questions which would allow them to infer my disability from the nature of the tasks. Personally, I think asking "Is that a service dog?" or "Is that your dog, or are you a trainer?" are both reasonable questions, provided there isn't a lot of nosey follow-up.

Still, the matter at hand isn't the content of the SitStay cards, or that I'm interested in finding an alternative that I like better. The issue is that I don't think it's reasonable to ask people to buy something without at least an idea of what it looks like or the information it contains. Can you imagine Borders trying to sell books with no dust jackets, no back-flap material, and without allowing you to leaf through the book to see if you'll like it?

There's a reason most people don't buy books from a catalogue containing nothing but titles. It's the same reason that LDS Leather gets a resounding NRM (no-reward marker) for being cagey.

I expected better of them.

Posted by Todd A. Jacobs | Permalink